Online communities serve thousands of purposes, such as professional, educational, social and other. Their success depends on interaction and value to the users. The membership life cycle begins as visitors observe to see if they ‘fit’ and whether there is something to gain by their participation.

These visitors, the “peripherals,” can be enticed to visit often if there is valuable information for them.  Having a useful online tool, such as HouseCalls Symptom Checker or Parent Advice Messages can bring peripherals and active members back repeatedly, as they have questions about their health or the symptoms and behavior of their children.

Consider use of these content sets to increase “stickiness” of your membership program, community or customer retention strategy. More value begets more participation and build loyalty.

If you would like to license the content sets for your program, please contact us. 

HouseCalls Online is a perfect fit for communities in which participants are away from their home base: college students, university parent organizations, travelers, military, etc. It also does well for pharmacy and health/wellness memberships.

Pediatric HouseCalls and Parent Advice Messages are a match for new parents, moms, baby products (formula, diapers, nutrition, etc.) and health/normal development programs.