Benefits to your Organization
Our self care tools offer quick answers to a wealth of consumer and patient health questions: acute symptoms, behavior, first aid and dosage. The support of healthcare decisions and 24×7 access to evidence-based care advice is at the core of patient- centered, accountable care.
From the first sign of illness of injury, our symptom checker directs patient flow to your:
- Physicians
- Scheduling options: online, in-portal, or contact center
- Facilities: walk-in clinics, urgent cares, emergency departments
- Services: telemedicine / video visits
The tools position your hospital as the trusted source for direction and advice. They place your patients and community at the center of care and strengthen your value-based initiatives.
And whether you implement the website or mobile engagement app, the tools will drive more value from your digital investments. Client analytics prove a solid return on investment (ROI); often greater than 10:1. See the case study below.
Benefits for your Patients and Consumers
- Provides help with healthcare decisions, day or night
- Directs appropriate actions: if and when they need healthcare services
- Offers quick fixes for minor injuries and illnesses
- Directly connects to fulfillment: just one tap or click to reach the right resource
Case Study
Children’s Hospital Wisconsin migrated to our new CareCatalyst (mobile) platform in 2018. An immediate win was the Symptom Summary screen, which displayed a recommended action and a list of best options for fulfillment (through Children’s). The offerings are sensitive to the time of day, which is key to their Urgent Care strategy.
Their next enhancement was a Select Clinic feature, presenting the user a drop-list of Children’s 25 primary care clinics. Users select their child’s home clinic, which displays at the top of the main menu. This automates connections to their base-clinic when an appointment is needed.
Children’s Hospital of Wisconsin engaged clinic staff to promote the app and make it part of their patient on-boarding. To make it fun, Children’s offered an incentive: a pizza party to the clinic driving the highest percentage of patients to download the app. App distribution increased, as did use of other new features: online scheduling at the clinics and Get in Line Now (urgent care reservation system).
In just 3 months, Children’s realized a revenue contribution of greater than $350,000 – a 10:1 return on their investment. Note: Children’s of Wisconsin projects value using a contribution margin of downstream revenue in the first year after the initial visit. The $350,000+ was calculated using the revenue contribution figures from their finance department. This data was revealed at the Healthcare Marketing & Physician Strategies Summit: Strategic Mobile Initiatives to Enhance the Medical Home.
