Our self care tools offer quick answers to parent’s health questions: acute illness and injury, behavior, first aid and drug dosage. The support of healthcare decisions and 24×7 access to evidence-based care advice is at the core of patient-centered, accountable care.
From the first sign of illness or injury, our symptom checker directs users to your:
The tools position your hospital as the trusted source for answers and advice. They place your patients and families at the center of care and strengthen your value-based initiatives.
And whether you implement the web application or native mobile engagement app, the tools will drive more value from your digital investments. Children’s Hospital analytics prove a solid return on investment (ROI); often greater than 10:1. See the case study below.
Children’s Hospital Wisconsin migrated to our new CareCatalyst (mobile) platform in 2018. An immediate win was the Symptom Summary screen, which displayed a recommended action and a list of best options for fulfillment (through Children’s). The offerings are sensitive to the time of day, which is key to their Urgent Care strategy.
Their next enhancement was a Select Clinic feature, presenting the user a drop-list of Children’s 25 primary care clinics. Users select their child’s home clinic, which displays at the top of the main menu. This automates connections to their base-clinic when an appointment is needed.
Children’s Hospital of Wisconsin engaged clinic staff to promote the app and make it part of their patient on-boarding. To make it fun, Children’s offered an incentive: a pizza party to the clinic driving the highest percentage of patients to download the app. App distribution increased, as did use of other new features: online scheduling at the clinics and Get in Line Now (urgent care reservation system).
In just 3 months, Children’s realized a revenue contribution of greater than $350,000 – a 10:1 return on their investment. Note: Children’s of Wisconsin projects value using a contribution margin of downstream revenue in the first year after the initial visit. The $350,000+ was calculated using the revenue contribution figures from their finance department. This data was revealed at the Healthcare Marketing & Physician Strategies Summit: Strategic Mobile Initiatives to Enhance the Medical Home.