Sue Riffel

CEO/Owner

Sue is often the first point of contact for Self Care Decisions. She has worked as a healthcare consultant since the late 1990’s and has a natural bent for shaping ideas into solutions. To complement those skills, Sue is certified in User Experience (UX) and, at times, leads usability testing with the audiences of our projects. She gets involved with content: making it consistent and transforming it into plain-language.

She balances work with anything outdoors:

  • Currently hiking her way through every National Park
  • Certified Interpretive Trainer (naturalist)
  • Reaping the benefits of her suburban farm (agricultural therapy)

Looking for a smarter way to engage patients? Our Symptom Checker guides users from uncertainty to action with personalized, evidence-based self-triage. It connects directly to your scheduling, virtual care, and in-person services. Try our interactive demo to see how it enhances engagement and streamlines access to care.

Saint Alphonsus
BJC HealthCare
Riverside Health
Assistance Services Group (ASG)
Children's Hospital of Wisconsin
Rady Children's Health
St. Elizabeth Physicians
Allegro Pediatrics
Children's Hospital of Colorado
UPMC Children's Hospital of Pittsburgh
WellSpan Health
Children's Hospital St. Louis BJC Healthcare
Citizens Memorial Healthcare
Arkansas Children's
Stanford Medicine Children's Health
Children's Minnesota
Children's Hospital Los Angeles
Saint Alphonsus
BJC HealthCare
Riverside Health
Assistance Services Group (ASG)
Children's Hospital of Wisconsin
Rady Children's Health
St. Elizabeth Physicians
Allegro Pediatrics
Children's Hospital of Colorado
UPMC Children's Hospital of Pittsburgh
WellSpan Health
Children's Hospital St. Louis BJC Healthcare
Citizens Memorial Healthcare
Arkansas Children's
Stanford Medicine Children's Health
Children's Minnesota
Children's Hospital Los Angeles
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